Valerie's Blog

What is effective marketing?

February 26th, 2014

Effective marketing strategy is about reaching the right audience with a distinct and valuable offering that resonates with the decision-maker. It involves communicating that offering brilliantly and consistently across multiple channels using a variety of media – resulting in a strong and positive brand identity that supports business objectives.

Welcome to the branding blog by Carstens & Company. We will regularly post content about B2B branding and marketing. If you have any specific questions you would like us address, please let us know. We welcome your branding questions and insights.

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